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New National LOST CHILD Safety Scheme

New National LOST CHILD Safety Scheme


How it works:

Follow the Bear have their recognisable Freddie Bear safety trails across Chelmsley Wood Shopping Centre. Children as young as three can follow the directional arrows on Freddie’s tummy to a safety station. At the station, our friendly & highly trained staff can use the child’s unique ID wristbands to identify the child and then call the FTB 24/7 emergency hotline to alert the parents that they are safe and being looked after until reunited – keeping both parties on the line. There’s even a text service in place in the event of being in a location with little to no signal. These wristbands also don’t have any personal information such as the child’s name or phone number on it for security reasons!


A Follow the Bear subscription is only £9.99 for an entire year and works anywhere in the UK! To find out which facilities are taking part, take a look at the (constantly growing!) map of partners or visit for more information. To sign up your children for the scheme, please click here!




Follow the Bear is currently running a competition to celebrate their launch! The first 250 people to sign up to the Follow the Bear national lost child safety scheme will be entered into a prize draw to win a fantastic week-long Haven holiday at any UK park for up to six people! T’s and C’s applied.